Privacy Policy | DotAltEvents

This policy explains what personal data we collect, why we collect it, and what your rights are under UK law. We keep things simple and we do not sell your data to anyone.

1. Who We Are

Dot Alt Events Ltd is an entertainment and events company based in Birmingham, West Midlands. We operate under the trading name DotAltEvents.

For data protection purposes, Dot Alt Events Ltd is the data controller. You can contact us at [email protected].

2. What Data We Collect

We only collect what you give us directly through the enquiry form on our website. This may include:

Your name
Your email address
Your phone number (optional)
Venue details and event information you choose to provide

We do not use Google Analytics. Our website uses basic Cloudflare analytics, which does not identify you personally and is used solely to understand general site performance.

We use strictly necessary cookies only — these are required for the site to function and do not track you.

3. How We Use Your Data

We use the information you send us to:

Respond to your enquiry
Discuss and confirm event bookings
Send you relevant information about our services where you have not objected

We may use your contact details for follow-up marketing communications for up to six months from your first contact with us. We will not contact you after that period without your consent.

We do not use automated mailing lists. All marketing contact is done manually and infrequently.

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following bases:

Contractual necessity — to respond to your enquiry and fulfil a booking
Legitimate interests — to follow up on genuine enquiries for up to six months

5. Opting Out of Marketing

You can ask us to stop sending you marketing communications at any time. Simply email [email protected] and we will remove you from any future contact. We will action your request within five working days.

6. Third Parties

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

If you book through OutSavvy, our third-party ticketing partner, their own privacy policy and terms apply. We have no control over how OutSavvy processes your data — please review their policy directly on their website.

Our website is hosted on Cloudflare Pages. Cloudflare may process technical data such as IP addresses as part of providing hosting and security services. Please refer to Cloudflare's privacy policy for details.

7. How Long We Keep Your Data

We retain your contact details for a maximum of six months from your first contact with us, unless we go on to complete a booking with you. Where a booking is made, we retain relevant records for up to six years in line with standard business accounting requirements.

8. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

Access the personal data we hold about you
Request that we correct inaccurate data
Request that we delete your data
Object to us processing your data for marketing purposes
Request that we restrict processing in certain circumstances

To exercise any of these rights, email us at [email protected]. We will respond within one calendar month.

9. Complaints

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

10. Changes to This Policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version. We will not notify you of minor updates, but any significant changes that affect how we use your data will be communicated directly where we hold your contact details.